Capitan at the ABC Conference

Day passes that never convert. Members who quietly stop showing up. A front desk answering questions your software should handle. We'll show you how Capitan automates each one.

Climbing spesific platform

Powering climbing walls across the UK

Why choose Capitan for your climbing wall?

Get it right from the start. Tap into the community and powerful growth platform top-performing gyms rely on daily.

Build loyalty from day one

Give your staff and members the modern experience they expect. Train in hours, not weeks. Set up automated member journeys that convert first-time visitors into loyal members and launch check-in challenges that drive retention from your very first visitor.

Build loyalty from day one
Exceed your growth goals

Exceed your growth goals

Make data-driven decisions from day one. Get climbing-specific reports that track metrics that matter including trial conversion rates, promotion ROI, and member retention. Free up your staff to focus on creating exceptional experiences with powerful automations.

Tap into a connected network

No need to figure it out alone. Access ongoing training calls for support at every stage as you build your business. Join regular roundtables with established climbing gym operators. Share challenges, get solutions, and stand on the shoulders of successful facilities.

Tap into a connected network

See what new other gyms using Capitan are saying about their experience

“We chose to go with Capitan, because it had a feature that met every need we could think of. It’s clear that Capitan has really listened to its clients, has genuinely gotten to know what a climbing gym needs from a CRM, and has developed and adjusted its software to meet and exceed those needs. The continuing development of Capitan through roundtable discussions and frequently released updates is just the cherry on top of an already robust tool.”

Jess C., General Manager and Co-Founder

Basin Climbing and Fitness

“Capitan’s customer service and willingness to be by our side sold us. It relieves a lot of stress knowing that Capitan is right there when we need their assistance. There were features we didn’t think to look for or ask about when selecting a CRM, and once we opened we realized our original CRM didn’t offer the flexibility we needed. Capitan, in contrast, lets us operate exactly how we want.”

Corey P., Co-owner

Evolution Boulders

Connect After the Conference

Whether your gym is new or well established, we’d love to learn more about your wall and explore how Captain can support your team.

Frequently asked questions

Common questions about Capitan.

Does Capitan work for climbing walls outside the US, including here in the UK?

Yes. Capitan already powers climbing walls across the UK, from single-site facilities to multi-location groups. The platform supports GBP pricing and the day-to-day realities of running a wall here.

What is Capitan, and how is it different from other climbing wall management software?
How does Capitan help increase membership sales and retention?
How long does it take to migrate from our current system, and will we lose any data in the switch?