News and updates from Capitan

Product releases, company announcements, and what we're learning from the climbing community.

Gym ad conversions in Capitan: Google Analytics 4 Measurement ID and Meta Pixel ID fields in settings

Know Which Ads Actually Sell Day Passes and Memberships

Reading Time: 4 minutesCapitan’s September 28, 2026 release makes it easier to track gym ad conversions, adding server-side purchase tracking for Meta and Google Analytics. The same release adds automatic emails when waivers and other documents are about to expire, a new Documents report, and a set of booking and payment controls for the front desk. It’s Monday…

Mary Cornfield• 4 min read
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Gym ad conversions in Capitan: Google Analytics 4 Measurement ID and Meta Pixel ID fields in settings

Know Which Ads Actually Sell Day Passes and Memberships

Mary Cornfield• 4 min read
Gym revenue comparison in Capitan: Chart Builder Comparison tab showing sales and revenue against the previous year.

Compare This Month Against Last Year Without Doing the Math

Mary Cornfield• 4 min read
Capitan at the Association of British Climbing Walls Conference 2026

Discover Capitan’s Exciting New Tools at the Association of British Climbing Walls Conference

Mary Cornfield• 4 min read
Gym reporting tools: Chart Assistant generating a revenue-by-membership chart from a plain English request

Capitan launches Chart Assistant, an AI chart builder

Mary Cornfield• 3 min read
Youth climbing programs in Capitan: Invite Customer to Event dialog with parents and guardians invite selected

Run Youth Programs and Birthday Parties With Less Chasing

Mary Cornfield• 4 min read
Climbing gym waivers in Capitan: event booking screen asking for an active waiver, with a Fill Out Document button

Never Have Someone Show Up to an Event Without a Waiver Again

Mary Cornfield• 4 min read
Capitan proficiency settings showing expiry after document approval, with an automatic activity log entry recording an expired belay certification

3 Ways a Belay Certification Can Expire

Mary Cornfield• 4 min read
Membership catalog filter open, showing categories for new climbers, most popular, families and students

Group Your Memberships Around Who Is Buying

Mary Cornfield• 4 min read
Capitan billing location filter with two of four gym sites selected, for multi-location gym reporting next to a revenue report showing retail revenue.

Multi-Location Gym Reporting: The Simple Way to Filter by Location

Mary Cornfield• 5 min read
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