Launch your climbing gym with the platform built for growth

Save on Capitan during your critical first year while getting the automation, analytics, and community support that powers the industry's most successful climbing facilities.

Climbing spesific platform

Powering new climbing gyms worldwide.

Why choose Capitan to launch your gym?

Get it right from the start. Tap into the community and powerful growth platform top-performing gyms rely on daily.

Build loyalty from day one

Give your staff and members the modern experience they expect. Train in hours, not weeks. Set up automated member journeys that convert first-time visitors into loyal members and launch check-in challenges that drive retention from your very first visitor.

Build loyalty from day one
Exceed your growth goals

Exceed your growth goals

Make data-driven decisions from day one. Get climbing-specific reports that track metrics that matter including trial conversion rates, promotion ROI, and member retention. Free up your staff to focus on creating exceptional experiences with powerful automations.

Tap into a connected network

No need to figure it out alone. Access ongoing training calls for support at every stage as you build your business. Join regular roundtables with established climbing gym operators. Share challenges, get solutions, and stand on the shoulders of successful facilities.

Tap into a connected network

See what new gyms using Capitan are saying about their experience

“We chose to go with Capitan, because it had a feature that met every need we could think of. It’s clear that Capitan has really listened to its clients, has genuinely gotten to know what a climbing gym needs from a CRM, and has developed and adjusted its software to meet and exceed those needs. The continuing development of Capitan through roundtable discussions and frequently released updates is just the cherry on top of an already robust tool.”

Jess C., General Manager and Co-Founder

Basin Climbing and Fitness

“Capitan’s customer service and willingness to be by our side sold us. It relieves a lot of stress knowing that Capitan is right there when we need their assistance. There were features we didn’t think to look for or ask about when selecting a CRM, and once we opened we realized our original CRM didn’t offer the flexibility we needed. Capitan, in contrast, lets us operate exactly how we want.”

Corey P., Co-owner

Evolution Boulders

Apply to Capitan launch

New climbing gyms not yet open or open less than one year may qualify for special Capitan Launch pricing. Schedule a call below to discuss your facility and see if your gym qualifies.

Frequently asked questions

Common questions about Capitan Launch eligibility and pricing.

Who is eligible for Capitan Launch?

Capitan Launch helps new climbing gyms get started with professional software from day one. Any organization opening their first climbing facility – whether not yet open or open less than one year – is eligible for Capitan Launch pricing. There are no additional requirements or minimum commitments.

My climbing gym is already open. Am I still eligible?
I already have a climbing gym but I'm opening a new location. Is the new gym eligible?
What pricing do I receive with Capitan Launch?